With Turkey’s rapidly growing digital economy, establishing an e-commerce company offers lucrative opportunities for foreign investors. However, complying with the regulatory framework is critical for long-term success. Partnering with an experienced Turkish Law Firm and an English Speaking Turkish Lawyer ensures full legal compliance and risk mitigation. This guide prepared by the Best Lawyer in Turkey covers everything you need to know about the legal requirements for e-commerce companies in Turkey.
Key Regulations Governing E-Commerce in Turkey
- Law No. 6563 on Regulation of Electronic Commerce
- Law No. 6698 on Personal Data Protection (KVKK)
- Consumer Protection Law No. 6502
- Distance Selling Regulation
- Tax Procedural Law and E-Invoicing regulations
Steps to Set Up an E-Commerce Company in Turkey
1. Company Formation
Establish a Limited Liability Company (LLC) or a Joint Stock Company (JSC). For detailed procedures, refer to our article on Company Formation in Turkey.
2. Domain Name Registration
Register a ".com.tr" domain via authorized registrars accredited by BTK (Information and Communication Technologies Authority).
3. ETBIS Registration
E-commerce businesses must register with the Electronic Commerce Information System (ETBIS).
4. Prepare Legal Documents
Draft Privacy Policy, Terms of Use, Distance Sales Agreement, and Cookie Policy compliant with Turkish law.
5. Data Protection Compliance
Register with the Data Controllers' Registry (VERBIS) if applicable and comply with KVKK regulations.
Mandatory Information on E-Commerce Websites
- Company name, address, MERSIS number, and contact information
- Clear product/service descriptions and prices
- Payment, delivery, and return terms
- Privacy Policy and Personal Data Processing Clarification Text
Electronic Invoicing (E-Fatura) Requirements
Companies exceeding specific turnover thresholds must issue e-invoices and e-archives in compliance with Turkish Tax Authority regulations.
Advertising and Consumer Protection Compliance
- Truthful advertising practices under the Consumer Protection Law
- Right of withdrawal (14 days) for distance contracts
- Proper handling of consumer complaints through Turkish arbitration committees
Penalties for Non-Compliance
Fines and administrative sanctions apply for violations of e-commerce, data protection, tax, or consumer protection laws.
Why Work with ER&GUN&ER Turkish Law Firm?
- Full e-commerce company setup support
- Data protection (KVKK) compliance consulting
- Drafting and reviewing website legal documents
- Consumer law and dispute resolution support
- Tax compliance assistance for online businesses
Related Services
Explore more:
Frequently Asked Questions (FAQs)
- Is ETBIS registration mandatory? Yes, for all e-commerce operators targeting Turkish consumers.
- Can foreign companies open e-commerce sites in Turkey? Yes, by establishing a legal entity in Turkey.
- Is it necessary to provide a right of withdrawal? Yes, within 14 days for distance selling transactions.
- Do e-commerce companies need to comply with KVKK? Absolutely, including registration with VERBIS if applicable.
- Are there restrictions on online advertising? Ads must be truthful and compliant with Consumer Protection Law.
- What are the penalties for non-compliance? Fines ranging from thousands to millions of Turkish Lira depending on the breach.
- Do I need a Turkish lawyer for e-commerce setup? Strongly recommended to ensure full compliance and minimize legal risks.
- Can an e-commerce company be 100% foreign-owned? Yes, no local partner requirement exists in Turkey.
- How long does it take to launch an e-commerce business? Typically 3–6 weeks with complete documentation.
- Why choose ER&GUN&ER Law Firm? Our English Speaking Turkish Lawyers offer comprehensive, strategic legal support tailored for online businesses.
Conclusion: Launch Your E-Commerce Venture in Turkey with Confidence
Entering the dynamic Turkish e-commerce market requires careful legal preparation. Partner with the Best Lawyer in Turkey from ER&GUN&ER, a trusted Turkish Law Firm staffed by experienced English Speaking Turkish Lawyers. Contact us today to ensure full compliance and a successful market entry.