The advertising field continues to develop on par with the developing technology and widespread use of the Internet. However, these bring along legal conditions such as failure to maintain order in the advertising field or legal damage to the parties as well.
In the case of legal processes, you need a Turkish advertising lawyer to get proper legal guidance. As Istanbul Lawyer Firm, we help our clients with legal problems in this field and clarify what Turkish Advertising Law requires in this article.
Key Provisions in the Turkish Advertising Law
- Advertisements must not be untruthful, false, or misleading.
- Ads must not promote discrimination or exploit vulnerable audiences.
- They must respect the principles of fair competition and public interest.
Objectives of Turkish Advertising Law
- Protect consumers and ensure a trustworthy advertising environment.
- Prevent the spread of false information and unfair commercial practices.
- Introduce legal frameworks like the Regulation on Commercial Advertising and Law No. 5651 for online media.
Compliance with Turkish Advertising Law
The Advertisement Board in Turkey monitors and regulates advertising activities across all platforms including TV, radio, and the internet. Social media influencers are also covered under intellectual property law and advertising regulations, as outlined in the recent guidelines on unfair commercial practices.
The Consequences of Non-Compliance
Sanctions for non-compliance may include administrative fines, broadcast suspensions, and public correction requirements. The Advertisement Board is authorized to act in cases such as targeting inappropriate audiences, violating data privacy, or encouraging harmful behavior.
Impact on Local and International Businesses
Both local and foreign companies operating in Turkey must comply with national advertising standards. This includes social media campaigns, influencer partnerships, and digital marketing efforts. Failure to do so may result in legal and reputational consequences.
